In sports there is a phrase that describes the best place to connect with a ball if you’re swinging a bat or racket or club.

If Alex Rodriguez is standing in the batters box and he swings too high or too low, he’s going to either ground it to an infielder or pop fly it for an out. However, if he finds the sweet spot on the bat, that ball isn’t going to land until sometime the next day. There is a similar concept in Choadology, since choadism isn’t so much a quality as it is a measurement. All dudes have a little bit of choad in them, but it’s the amount of choadiness they have that determines if they are actually a choad.

As we’ve already established, choadiness is defined by arrogance. Arrogance is totally different from confidence in that one is backed up with substance while the other is not. A confident man is attractive to almost everyone. An arrogant man is usually only attractive to other arrogant dudes, and a handful of naïve choad bait. On the other end of the spectrum is the man who has neither confidence nor arrogance. He’s generally overlooked completely, but if he is noticed, he’s regarded as limp noodle.

On The Choad Network our users rate choadiness on a scale from 1 to 10. Too little choadiness means you’re probably a weenie, used to getting dismissed, ignored, even occasionally spat on. Too much choadiness, and you’re that obnoxious idiot terrorizing your social surroundings. It’s a tricky equilibrium to maintain. So how do you find the Sweet Spot? Where does that elusive domain lie? If you’re a 4.0 on the choad scale, is that enough? Is 7.0 too much?

In order to answer that question, take a look at other beloved choads who have made their mark on the world. “Beloved choads?” you might ask. YES! Think about it—how many totally choadtastic celebrities are out there, positively oozing with choadiness, who are celebrated media darlings? I’ll give you some examples.

The man is an intern-banging imp who spent half of his presidency being interrogated about his adventures with a slimy cigar. He manipulated the English language so beautifully that he escaped being booted out of office by single-handedly redefining the phrase “sexual relations.” What’s he doing now? Campaigning to be the inaugural “First Gentleman” of the U.S. Being leader of the richest nation on the planet wasn’t cool enough I guess.

His ex-wife alleged that he beat her in her biography, though he adamantly denies these allegations. But in 1987 during a Barbara Walters interview, he publicly stated that he believed it completely acceptable to slap a woman, “to keep her in line.” And though he’s played roles as an Irish American cop, an English king, and a Lithuanian soviet submarine commander, he’s done them all with a Scottish accent. What the hell makes this guy so charming? Three words—“shaken, not stirred.” For better or for worse, he’ll always be renowned as the smooth talking, danger dodging British secret agent ‘007 who defeated the bad guys, seduced the ladies, and drank martinis.

He wears white suits! He sings higher than AC/DC’s Brian Johnson! He topped the charts with a tune that is nothing more than the repetition of the words “Damn Girl!” And let’s not forget, he fronted a friggin’ boy band!!! Need I continue? He’s little more than an overproduced adolescent with a great PR agent. Take away the glitz and glamour (and exorbitant wardrobe) and he looks like the kid next door my parents used to pay to mow our lawn. But oh, the magic of stage lighting and hip hop moves… his last tour was attended not by a bunch of shrieking 11-year-old girls, but by worshipful grown men and women alike. He received 5 Grammy nominations last year, and his latest album FutureSex/LoveSounds debuted at #1 in the U.S., was the biggest pre-order album in i-Tunes history, and broke the all time record for one week sales of a digital album. He is, by all measurable standards, irresistible.

Choadiness isn’t all bad. It’s kinda like cholesterol. You need a little of it to survive, but when there’s too much, it’s lethal. It’s okay to be edgy, and it’s okay to be bold. Just don’t get so wrapped up in your own image that you forget there are people out there who remember when you thought Vanilla Ice was cool.